Thanks to the similarity in their names, musical influences, hometowns, and number of group members, The Black Keys have endlessly been compared to fellow blues rock revivalists The White Stripes. But when it comes to career trajectory, the similarities stop. Unlike the overnight success of their Detroit counterparts, The Black Keys (Akron, Ohio natives Dan Auerbach and Patrick Carney), have enjoyed a slower, but steady, rise to prominence that culminated in the release of 2008’s Attack and Release, their critically acclaimed fifth album that debuted at #14 on Billboard.
Two years, one excellent solo album (Auerbach’s Keep It Hid), and one mediocre hip-hop collaboration later (Blakroc), the Keys return with Brothers, due out May 18th on Nonesuch. That’s the ultra-literal album art above. “Tighten Up,” which was produced by Danger Mouse (who helmed Attack & Release), was the first track released to the web, but now there’s a video for an additional track, “New Girl,” which I actually like better. The viral marketing influenced clip features a puppet t-rex chilling poolside, lip syncing the song, while surrounded by babes in bikinis. In other words, it’s awesome. Check it out below.